Portfolio
Charity
Editing a quarterly newsletter promoting the innovative DAYS charity scheme.
Commissioned to write a feature article for the foundation's magazine on the problems associated with alleyway abuse (including graffiti, vandalism and assaults)
and ways these issues are being addressed.
There are more examples of my work in the charity sector in the Environment section.
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Coaching
Writing the website for Alison Lucas Consultancy, career and executive coaches and management development consultants.
The job involved working closely with the client to create text that sums up their very varied work in a meaningful, impactful way. The brief included coming up with a new slogan.
See the site here.
Editing the website for this business coaching and training organisation
that aims to help its clients achieve “results beyond dreams”.
See the site here.
Writing sales material and editing fliers for this personal image consultancy.
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Construction
Writing and editing web text for Al Wahabah, a Saudi construction and engineering company. The work involved extensive restructuring and adjusting the tone to appeal to an international, English-speaking audience.
See the site here.
Writing text and suggesting design concepts for a new promotional brochure
for Bill Dunster architects, creators of the innovative zero fossil energy
development, BedZED.
Writing the website for this cutting-edge 3D visualisation company.
Tightening up the copy for this office design and refurbishment company’s new website.
I was also involved in rationalising the structure of the site and had some input into its final look and feel, working closely with the client and the designer.
See the site here.
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Education
Developing the concept, name and promotional campaign for a brand new
service for LALS. Lengua Link offers travellers to Spanish- and Portuguese-speaking
countries cultural and linguistic advice over the phone.
See the Lengua Link page on the LALS website here.
Writing and editing leaflets promoting the cultural awareness seminars staged by this ethnic marketing agency. They have also commissioned me to edit several
case studies and reports.
Writing a direct mail piece for this prep school to be distributed to parents in the local area. The brief involved writing empathetically from the point of view of a
9/10-year-old child, to describe a typical day at Yateley Manor.
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Environment
Improving the readability and grammar of the English version of the brochure for this Costa Rican NGO promoting community-based rural tourism.
Writing the website for this established supplier of water and water services to commercial customers. They wanted a brand new site to mark their entry into the competitive water market in Scotland.
The project involved working closely with the client to make sure the new site would properly reflect the company and their offering. They were especially keen to convey how their approach can help clients minimise their environmental impact.
To see the site, click here.
Helping create branding for Bambú Perú, a new organisation
actively promoting the use of bamboo as a non-timber forest product to aid
rainforest protection.
Editing promotional material for this not-for-profit organisation dedicated
to increasing understanding of the Amazon rainforest.
Writing the text for this established landscaping firm’s first website. They particularly wanted to come across as human and friendly while making clear that they’re experienced professionals.
I worked closely with the client, gathering the information to write the copy from scratch through two telephone interviews. But for a few minor amendments the text was used unchanged.
See the site here.
Writing sales letters and providing marketing support for this new start-up green cleaning and office supplies company.
Writing a corporate social responsibility report for this charitable trust that gets communities involved in regenerating their local environment. The project included interviewing staff to gather the relevant data and working alongside an environmental consultant.
Creating a book to celebrate the first 20 years of IT Power, a renewable
energy consultancy working across the developing world, as well as writing
new corporate literature and proofreading proposals and promotional material.
Commissioned to write articles on environmental issues affecting the polar
regions.
See my articles on the Khanty tribe, wolves and polar wildlife under threat.
Creating the cover artwork for a bird sounds CD for this Anglo-Peruvian charity to sell to raise funds. The work included design as well as writing copy in English and Spanish.
Writing a leaflet encouraging consumers to recycle their used Xerox toner
cartridges to minimise waste and damage to the environment.
I've since been commissioned to write the internal magazine for Xerox UK. For more details see the Miscellaneous section.
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IT & telecoms
Writing an emailer informing customers of the move from NT4 to Windows
2000 for servers and encouraging them to make the transition with Dell.
Office In My Pocket is a web-based application that allows users to synchronise their mobile phone with their Outlook email. ESE, the company behind it, approached me to help produce promotional material to raise its profile.
In addition to writing the copy, they invited me to assemble the creative team and act as project manager. I worked closely with the client, designer Feliphe Lavor and photographer Andrew Sansom to create a mini site and brochure.
ESE were delighted with the end result. You can see the mini site here.
Regular work writing and editing sales and marketing material for this web design and development agency, and editing copy for their clients' websites and email newsletters.
Click here here to see the GUMPTION website.
Writing promotional material for this major blue chip IT company.
Copywriting brochures and a series of advertisements for the Public Safety
trade press to raise the profile of Motorola’s new range of two-way
radios.
Writing a series of case studies for this provider of customer relationship management solutions.
See my case studies of their work for Renoir Group, Vacherin and Yale Europe.
Writing the website and sales letters for this innovative company which helps connect organisations with people who have speech or hearing difficulties via SMS messaging.
To see the site click here.
Writing copy for an online banner campaign promoting Sony Ericsson's K550i mobile phone.
Writing the new website for this telecoms company that provides a range of cheap overseas calling options. They were so pleased with the way I understood and
explained their services that they invited me to help recruit agents for them.
To see the site, click here.
Rewriting the text for this software testing company’s new website to make technical information more easily accessible.
The approach I took was to minimise jargon and convert formal language into easy-to-read modern business English. The project involved working in close collaboration with one of Verify Solutions’ technical team to ensure nothing was lost in translation.
See the site here.
I now also edit a monthly email newsletter for Verify Solutions.
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Marketing
Coming up with the concept and writing the copy for this Aldershot-based
design and marketing agency’s corporate brochure.
Editing the text for a new corporate brochure for this marketing agency that specialises in campaigns targeting specific ethnic groups.
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Mind/body/spirit
Tightening up web copy for Fleur Malta, a London-based reflexologist.
Thanks to this website she gained enough clients to give up her day job.
See the site here.
Regular editorial assistance with promotional material and course manuals for this company offering holistic healing, training and sacred tours.
Writing a bi-monthly column offering marketing advice to holistic therapists.
See the articles here.
Writing the website for this small independent hair salon.
To see the site click here.
Helping the owner of this diversifying holistic healing business to develop
a new brand identity.
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Publishing
Writing an ad to appear weekly in The Independent property section for this, the UK’s leading monthly magazine for property investors.
Acting as assistant editor for the English section of this bilingual magazine
looking at Latino culture across the globe.
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Retail/wholesale
Writing a promotional leaflet for this hemp clothing company, focusing on their ethical stance and the environmental benefits of hemp. Following the success of this
project they also asked me to write the copy for their next catalogue.
Creating an emailable catalogue to promote the wholesale range of this importer and distributor of fairly traded jewellery and clothing.
Writing a promotional brochure to help secure a niche for this newly established
gem and crystal wholesaler.
Regular work proofreading promotional material for the trading and marketing
departments of the Safeway supermarket chain.
Writing the website for this tyre and exhaust specialist. I spent an hour or so at the garage interviewing key members of the team and watching them in action before writing the copy from scratch.
See the site here.
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Transport
Writing the copy for this local courier firm’s upgraded website. The project involved creating new text based on the company’s previous website and in-depth discussions with the client.
The main challenge was restructuring the services section to sum up the various aspects of Total Courier Systems’ diverse offering, clearly but succinctly.
See the site here.
Writing a magazine and website aimed at children about to move up to secondary school, helping prepare them for the transition. The brief included encouraging the children to use
sustainable transport and teaching them how to do so safely.
To see the UpGrade site, click here.
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Miscellaneous
Rewriting the web copy for this company offering a comprehensive business support and advice service. They wanted me to sum up their extensive offering in short, snappy accessible text.
The deadline was very tight to get the site online in time for an important event but the client was delighted with the result.
See the site here.
Regular work writing copy for the party, including campaign material, direct mail pieces (encouraging people to vote for the party, donate or become a member) and a legacy pack.
Refreshing web text for justsew, producers of high-quality handmade curtains
and soft furnishings.
See the site here.
Editing business plans and promotional material for this small company headed by Dr Kadiyali Srivatsa. He set up the company to bring the medical devices he has invented (which could help prevent the spread of HIV and MRSA) into
production at a price affordable in the developing world.
Dr Srivatsa has now succeeded in getting one of his devices onto the market.
Writing a radio commercial for this northeast Hampshire solicitors’ partnership.
Editing a monthly email newsletter for this consultancy that works with CEOs across the globe to help them bring their plans into reality.
Xerox approached three copywriters looking for someone to write their new quarterly online magazine for UK staff. Following a series of interviews they selected me.
Feedback from readers of the first issue was very positive and I'm looking forward to working on future issues.
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