Corporate social responsibility
It pays to be ‘good’ in business
In recent times being ethical has finally started to be seen as a real
asset in the business world. This rise in consciousness is happening across
the board, from consumers choosing to buy fairtrade food and FSC wood
products, to major mainstream banks including ethical concerns in their
criteria for selecting suppliers.
The Government is reacting to the trend and encouraging companies to move
towards transparency and accountability. As of April 2006, all companies
listed on the stock exchange now have to produce an annual operating and
financial review (OFR), including social and environmental indicators. You
can read the Government's corporate social responsibility (CSR) vision here.
CSR is not only about doing business in an ethical way. It also means ensuring
that your company treats its stakeholders with care and respect and avoids
harming the environment. Positive action, like contributing to charities
or setting up car share schemes, is important too.
How can I help?
Working in conjunction with environmental consultants, I offer a service
to assess your organisation’s ethical performance (economic, social
and environmental) and produce a statement or report. You can then publish
it on your website or distribute it to stakeholders, spreading the word
about the efforts your company is making.
We can also help you identify ways you could improve for the future. Through
changes such as increased energy efficiency you stand to save money,
as well as the environment.
I can help you to turn good ethical business practice into good marketing.
In addition to helping cut costs, CSR can actually make your organisation
more successful, by increasing employee and customer satisfaction and
attracting more business. Putting the word out there about what you’re
doing will help make sure your efforts really pay off.
Whether you want to do that with a full CSR report, a short statement
of your company’s ethical commitment, or just a press release or article about
an environmental or social initiative you’re involved in, I’d
be glad to help.
Let the world know you care!
Back to top